/* ============================================================
   Ella Türümina — Bold & Modern (independent brand)
   Warm paper / deep ink · electric cobalt accent · coral pop
   ============================================================ */

:root {
  /* Type scale */
  --text-xs: clamp(0.75rem, 0.7rem + 0.25vw, 0.8125rem);
  --text-sm: clamp(0.875rem, 0.8rem + 0.35vw, 0.95rem);
  --text-base: clamp(1rem, 0.95rem + 0.2vw, 1.0625rem);
  --text-lg: clamp(1.125rem, 1rem + 0.6vw, 1.4rem);
  --text-xl: clamp(1.5rem, 1.2rem + 1.25vw, 2.1rem);
  --text-2xl: clamp(2rem, 1.3rem + 2.3vw, 3.25rem);
  --text-3xl: clamp(2.5rem, 1.4rem + 3.6vw, 4.5rem);

  /* Spacing */
  --space-1:.25rem; --space-2:.5rem; --space-3:.75rem; --space-4:1rem;
  --space-5:1.25rem; --space-6:1.5rem; --space-8:2rem; --space-10:2.5rem;
  --space-12:3rem; --space-16:4rem; --space-20:5rem; --space-24:6rem; --space-32:8rem;

  --radius-sm:.4rem; --radius-md:.65rem; --radius-lg:1rem; --radius-full:9999px;
  --transition-interactive: 200ms cubic-bezier(.16,1,.3,1);

  --content-wide: 1200px;

  --font-display: 'Cabinet Grotesk', 'Inter', sans-serif;
  --font-body: 'General Sans', 'Inter', sans-serif;
}

/* DARK (default) — deep indigo ink */
:root, [data-theme="dark"] {
  --color-bg:        #0c0c14;
  --color-surface:   #14141f;
  --color-surface-2: #1c1c2b;
  --color-border:    #2a2a3d;
  --color-divider:   #20202f;

  --color-text:       #f2f1ee;
  --color-text-muted: #a7a6b8;
  --color-text-faint: #6d6c80;

  --color-primary:        #6c5cff;
  --color-primary-hover:   #897bff;
  --color-primary-soft:   rgba(108,92,255,.14);
  --color-primary-line:   rgba(108,92,255,.34);
  --color-pop:            #ff6a4d;

  --shadow-lg: 0 24px 60px rgba(0,0,0,.5);
  --grid-line: rgba(255,255,255,.04);
}

/* LIGHT — warm paper */
[data-theme="light"] {
  --color-bg:        #f7f5f0;
  --color-surface:   #ffffff;
  --color-surface-2: #efece4;
  --color-border:    #e3ded3;
  --color-divider:   #ebe7dd;

  --color-text:       #141220;
  --color-text-muted: #54505f;
  --color-text-faint: #8f8a98;

  --color-primary:        #4b3bdd;
  --color-primary-hover:   #3a2bc0;
  --color-primary-soft:   rgba(75,59,221,.09);
  --color-primary-line:   rgba(75,59,221,.26);
  --color-pop:            #e8542f;

  --shadow-lg: 0 24px 60px rgba(40,30,60,.13);
  --grid-line: rgba(20,18,32,.045);
}

/* ---------- Base ---------- */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{
  -webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;
  text-rendering:optimizeLegibility;scroll-behavior:smooth;scroll-padding-top:5rem;
}
body{
  min-height:100dvh;line-height:1.6;font-family:var(--font-body);
  font-size:var(--text-base);font-weight:400;color:var(--color-text);
  background:var(--color-bg);overflow-x:hidden;
  transition:background .4s ease,color .4s ease;
}
img,picture,svg{display:block;max-width:100%;height:auto}
ul[role=list]{list-style:none}
button{cursor:pointer;background:none;border:none;color:inherit;font:inherit}
a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:var(--font-display);line-height:1.06;text-wrap:balance;letter-spacing:-.02em}
p{text-wrap:pretty}
::selection{background:var(--color-primary-soft);color:var(--color-text)}
:focus-visible{outline:2px solid var(--color-primary);outline-offset:3px;border-radius:var(--radius-sm)}

.container{width:100%;max-width:var(--content-wide);margin-inline:auto;padding-inline:clamp(1.25rem,5vw,3rem)}
.accent{color:var(--color-primary)}
.eyebrow{
  font-size:var(--text-xs);font-weight:600;letter-spacing:.16em;text-transform:uppercase;
  color:var(--color-primary);margin-bottom:var(--space-5);
}

a,button{transition:color var(--transition-interactive),background var(--transition-interactive),border-color var(--transition-interactive),box-shadow var(--transition-interactive),transform var(--transition-interactive)}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.4em;
  font-size:var(--text-sm);font-weight:600;letter-spacing:.01em;
  padding:.85em 1.5em;border-radius:var(--radius-full);white-space:nowrap;
}
.btn--primary{background:var(--color-primary);color:#04130f;box-shadow:0 0 0 1px var(--color-primary-line),0 6px 24px var(--color-primary-soft)}
.btn--primary:hover{background:var(--color-primary-hover);transform:translateY(-2px)}
.btn--ghost{border:1px solid var(--color-border);color:var(--color-text)}
.btn--ghost:hover{border-color:var(--color-primary-line);color:var(--color-primary)}
.btn--lg{font-size:var(--text-base);padding:1em 2em}

/* ---------- Header ---------- */
.header{
  position:sticky;top:0;z-index:50;
  background:color-mix(in oklab,var(--color-bg) 82%,transparent);
  backdrop-filter:blur(14px);
  border-bottom:1px solid transparent;
  transition:border-color .3s,background .3s;
}
.header.scrolled{border-bottom-color:var(--color-divider)}
.header__inner{display:flex;align-items:center;gap:var(--space-6);height:4.5rem;position:relative}
.logo{display:flex;align-items:center;gap:.6rem;color:var(--color-text)}
.logo__text{font-family:var(--font-display);font-weight:700;font-size:1.05rem;letter-spacing:-.01em}
.nav{display:flex;align-items:center;gap:clamp(1rem,2.5vw,2rem);margin-left:auto;font-size:var(--text-sm);font-weight:500}
.nav a{color:var(--color-text-muted)}
.nav a:hover{color:var(--color-text)}
.nav__cta{color:var(--color-primary)!important;font-weight:600}
.nav__mobile-only{display:none}
.nav-toggle{display:none}
.theme-toggle{
  width:2.35rem;height:2.35rem;display:grid;place-items:center;border-radius:var(--radius-full);
  border:1px solid var(--color-border);color:var(--color-text-muted);
}
.theme-toggle:hover{color:var(--color-primary);border-color:var(--color-primary-line)}

/* ---------- Language switch ---------- */
.lang-switch{
  display:inline-flex;align-items:center;gap:.15rem;
  padding:.2rem .5rem;border:1px solid var(--color-border);
  border-radius:var(--radius-full);font-size:var(--text-sm);font-weight:600;
}
.lang-switch__btn{
  background:none;border:0;cursor:pointer;padding:.1rem .3rem;
  color:var(--color-text-muted);font:inherit;letter-spacing:.02em;
  border-radius:var(--radius-full);transition:color .2s;
}
.lang-switch__btn:hover{color:var(--color-text)}
.lang-switch__btn.is-active{color:var(--color-primary)}
.lang-switch__sep{color:var(--color-border);font-weight:400;user-select:none}

/* ---------- Section base ---------- */
.section{padding-block:clamp(var(--space-16),9vw,var(--space-32))}
.section__title{font-size:var(--text-2xl);font-weight:800;max-width:18ch}
.section__title--sm{font-size:var(--text-xl);max-width:16ch}
.section__lede{font-size:var(--text-lg);color:var(--color-text-muted);max-width:54ch;margin-top:var(--space-5);font-weight:400}
.ready__ref{font-size:var(--text-sm);color:var(--color-text-muted);margin-top:var(--space-4);letter-spacing:.01em}
.ready__ref a{color:var(--color-primary);text-decoration:none;border-bottom:1px solid var(--color-primary-line);white-space:nowrap;font-variant-numeric:tabular-nums}
.ready__ref a:hover{border-bottom-color:var(--color-primary)}

/* ---------- Hero ---------- */
.hero{
  position:relative;padding-block:clamp(var(--space-16),7vw,var(--space-24));
  background:
    radial-gradient(120% 80% at 80% 0%, var(--color-primary-soft), transparent 55%),
    linear-gradient(var(--grid-line) 1px,transparent 1px) 0 0/100% 3.2rem,
    var(--color-bg);
}
.hero__copy--center{max-width:62rem;text-align:center;margin-inline:auto}
.hero__copy--center .hero__lede{margin-inline:auto}
.hero__copy--center .hero__actions{justify-content:center}

/* ---------- Flow diagram (one picture) ---------- */
/* ---------- Funnel (the one picture) ---------- */
.funnel{
  margin-top:clamp(var(--space-10),5vw,var(--space-16));
  max-width:860px;margin-inline:auto;
}
.funnel__stages{display:flex;flex-direction:column;align-items:center;gap:var(--space-2)}
.funnel__stage{
  text-align:center;
  display:flex;flex-direction:column;gap:.2rem;align-items:center;justify-content:center;
  padding:var(--space-4) var(--space-7);border-radius:var(--radius-lg);
  border:1px solid var(--color-border);background:var(--color-surface);
  box-shadow:var(--shadow-md);
}
.funnel__stage--wide{width:100%}
.funnel__stage--mid{width:80%}
.funnel__stage--out{
  width:66%;
  flex-direction:row;justify-content:center;gap:.75rem;
  padding:var(--space-5) var(--space-6);
  background:var(--color-primary);border-color:var(--color-primary);
  box-shadow:0 24px 60px var(--color-primary-soft);
}
.funnel__tag{font-size:var(--text-xs);font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--color-primary)}
.funnel__stage--wide .funnel__tag{color:var(--color-pop)}
.funnel__label{font-family:var(--font-display);font-weight:700;font-size:var(--text-lg);color:var(--color-text);line-height:1.15}
.funnel__check{
  display:grid;place-items:center;width:1.7rem;height:1.7rem;flex:0 0 auto;border-radius:999px;
  background:rgba(255,255,255,.2);color:#fff;font-weight:800;font-size:1rem;
}
.funnel__out-label{font-family:var(--font-display);font-weight:700;font-size:var(--text-lg);color:#fff;line-height:1.25;text-wrap:balance}
.funnel__chev{
  display:block;width:0;height:0;
  border-left:11px solid transparent;border-right:11px solid transparent;
  border-top:9px solid var(--color-pop);
  margin-block:-1px;position:relative;z-index:2;
}
.funnel__payoff-intro{
  text-align:center;margin-top:var(--space-6);
  font-size:var(--text-sm);font-weight:600;letter-spacing:.04em;color:var(--color-text-muted);
}
.funnel__outcomes{
  display:flex;flex-wrap:wrap;justify-content:center;gap:var(--space-3);
  margin-top:var(--space-3);
}
.funnel__outcomes li{flex:0 0 auto}
.funnel__o-num{
  display:inline-block;padding:.55rem 1.05rem;border-radius:999px;
  font-family:var(--font-display);font-weight:700;font-size:var(--text-base);
  color:var(--color-primary);background:var(--color-primary-soft);
  border:1px solid var(--color-primary-line);white-space:nowrap;
}

/* ---------- About ---------- */
.about__grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(2rem,5vw,4rem);align-items:center;margin-bottom:clamp(var(--space-12),5vw,var(--space-20))}
.about__media{max-width:420px}
.about__bio{margin-top:var(--space-5);max-width:54ch;color:var(--color-text-muted);font-size:var(--text-base);line-height:1.7}
.about__stats{margin-top:var(--space-8)}
.hero__grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(2rem,5vw,4.5rem);align-items:center}
.hero__title{font-size:var(--text-3xl);font-weight:800;margin-bottom:var(--space-6)}
.hero__lede{font-size:var(--text-lg);color:var(--color-text-muted);max-width:50ch;font-weight:400}
.hero__actions{display:flex;flex-wrap:wrap;gap:var(--space-3);margin-top:var(--space-8)}
.hero__stats{display:flex;flex-wrap:wrap;gap:clamp(1.5rem,4vw,3rem);margin-top:var(--space-12);padding-top:var(--space-8);border-top:1px solid var(--color-divider)}
.hero__stats li{display:flex;flex-direction:column;gap:.15rem}
.stat__num{font-family:var(--font-display);font-weight:700;font-size:var(--text-xl);color:var(--color-text)}
.stat__label{font-size:var(--text-xs);color:var(--color-text-faint);max-width:16ch;line-height:1.4}

.hero__media{position:relative}
.hero__frame{position:relative;border-radius:var(--radius-lg);overflow:hidden;border:1px solid var(--color-border);box-shadow:var(--shadow-lg)}
.hero__frame img{width:100%;aspect-ratio:1/1;object-fit:cover;filter:saturate(.92) contrast(1.02)}
.hero__frame::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 50%,rgba(10,8,20,.82));pointer-events:none}
.hero__tag{
  position:absolute;left:var(--space-5);right:var(--space-5);bottom:var(--space-5);z-index:1;
  font-size:var(--text-xs);font-weight:500;letter-spacing:.04em;color:#dfe7f0;
  background:rgba(10,16,24,.5);border:1px solid rgba(255,255,255,.12);backdrop-filter:blur(6px);
  padding:.6rem .85rem;border-radius:var(--radius-md);
}

/* ---------- Strip ---------- */
.strip{border-block:1px solid var(--color-divider);background:var(--color-surface);overflow:hidden}
.strip__track{display:flex;align-items:center;gap:var(--space-6);white-space:nowrap;padding-block:var(--space-4);width:max-content;animation:marquee 38s linear infinite;font-size:var(--text-sm);font-weight:500;color:var(--color-text-muted)}
.strip__track i{color:var(--color-primary);font-style:normal}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ---------- USP cards ---------- */
.usp__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--space-5);margin-top:var(--space-16)}
.card{
  background:var(--color-surface);border:1px solid var(--color-border);border-radius:var(--radius-lg);
  padding:var(--space-8) var(--space-6);position:relative;overflow:hidden;
  transition:transform var(--transition-interactive),border-color var(--transition-interactive)}
.card:hover{transform:translateY(-4px);border-color:var(--color-primary-line)}
.card__index{font-family:var(--font-display);font-weight:700;font-size:var(--text-sm);color:var(--color-primary);letter-spacing:.05em}
.card h3{font-size:var(--text-lg);font-weight:700;margin:var(--space-5) 0 var(--space-3)}
.card p{font-size:var(--text-sm);color:var(--color-text-muted)}

/* ---------- Why now ---------- */
.whynow{background:var(--color-surface)}
.whynow__grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.whynow__list{display:flex;flex-direction:column;gap:var(--space-5)}
.whynow__list li{display:flex;align-items:baseline;gap:var(--space-5);padding:var(--space-5) var(--space-6);background:var(--color-bg);border:1px solid var(--color-border);border-radius:var(--radius-md)}
.whynow__list .big{font-family:var(--font-display);font-weight:800;font-size:var(--text-xl);color:var(--color-primary);min-width:5.5ch}
.whynow__list span:last-child{font-size:var(--text-sm);color:var(--color-text-muted)}

/* ---------- Services ---------- */
.services__list{display:grid;grid-template-columns:1fr 1fr;gap:var(--space-5);margin-top:var(--space-12)}
.service{padding:var(--space-8);border:1px solid var(--color-border);border-radius:var(--radius-lg);background:var(--color-surface);transition:border-color var(--transition-interactive)}
.service:hover{border-color:var(--color-primary-line)}
.service__head{display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-3);flex-wrap:wrap}
.service__head h3{font-size:var(--text-lg);font-weight:700}
.service__tag{font-size:var(--text-xs);font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--color-primary);background:var(--color-primary-soft);border:1px solid var(--color-primary-line);padding:.25em .7em;border-radius:var(--radius-full)}
.service p{font-size:var(--text-sm);color:var(--color-text-muted)}

.engage{margin-top:var(--space-12);border:1px solid var(--color-border);border-radius:var(--radius-lg);background:var(--color-surface);padding:var(--space-8)}
.engage__title{font-size:var(--text-lg);font-weight:700;margin-bottom:var(--space-6)}
.engage__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--space-5)}
.engage__tier{display:flex;flex-direction:column;gap:.4rem;padding-top:var(--space-4);border-top:2px solid var(--color-primary-line)}
.engage__label{font-family:var(--font-display);font-weight:700;font-size:var(--text-base)}
.engage__detail{font-size:var(--text-xs);color:var(--color-text-muted);line-height:1.5}

/* ---------- Proof ---------- */
.proof__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--space-5);margin-top:var(--space-12)}
.proof__item{padding:var(--space-6) 0;border-top:1px solid var(--color-divider)}
.proof__num{display:block;font-family:var(--font-display);font-weight:800;font-size:var(--text-xl);color:var(--color-text);margin-bottom:var(--space-4);line-height:1.05}
.proof__item p{font-size:var(--text-sm);color:var(--color-text-muted)}

.creds{margin-top:var(--space-16);padding:var(--space-8);background:var(--color-surface);border:1px solid var(--color-border);border-radius:var(--radius-lg)}
.creds__intro{font-size:var(--text-xs);font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--color-text-faint);margin-bottom:var(--space-5)}
.creds ul{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--space-4) var(--space-6);list-style:none}
.creds li{font-size:var(--text-sm);color:var(--color-text-muted);padding-left:1.25rem;position:relative}
.creds li::before{content:"";position:absolute;left:0;top:.6em;width:.45rem;height:.45rem;border-radius:50%;background:var(--color-primary)}

/* ---------- Contact ---------- */
.contact{
  background:
    radial-gradient(100% 120% at 50% 0%, var(--color-primary-soft), transparent 60%),
    var(--color-bg);
  text-align:center;border-top:1px solid var(--color-divider);
}
.contact__inner{max-width:760px;margin-inline:auto}
.contact__inner .eyebrow{display:block}
.contact__title{font-size:var(--text-2xl);font-weight:800;margin-bottom:var(--space-5)}
.contact__lede{font-size:var(--text-lg);color:var(--color-text-muted);margin-bottom:var(--space-10);max-width:52ch;margin-inline:auto;font-weight:400}

/* ---------- Footer ---------- */
.footer{border-top:1px solid var(--color-divider);padding-block:var(--space-8)}
.footer__inner{display:flex;justify-content:space-between;align-items:center;gap:var(--space-4);flex-wrap:wrap;font-size:var(--text-xs);color:var(--color-text-faint)}

/* ---------- Reveal ---------- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s cubic-bezier(.16,1,.3,1),transform .7s cubic-bezier(.16,1,.3,1)}
.reveal.in{opacity:1;transform:none}

/* ---------- Conversion additions ---------- */
.nav__link-icon{display:inline-grid;place-items:center;color:var(--color-text-muted)}
.nav__link-icon:hover{color:var(--color-primary)}
.hero__for{margin-top:var(--space-4);font-size:var(--text-sm);font-weight:600;color:var(--color-primary)}
.hero__copy--center .hero__for{text-align:center}
.hero__note{margin-top:var(--space-2);font-size:var(--text-sm);color:var(--color-text-muted);max-width:52ch}
.hero__copy--center .hero__note{margin-inline:auto;text-align:center}
.big--pop{color:var(--color-pop)!important}
.whynow__count .big{min-width:auto}

/* Fixed-scope offer */
.offer{
  margin-top:var(--space-12);display:grid;grid-template-columns:1.6fr 1fr;gap:0;
  border:1px solid var(--color-primary-line);border-radius:var(--radius-lg);overflow:hidden;
  background:var(--color-surface);box-shadow:var(--shadow-lg);
}
.offer__body{padding:clamp(var(--space-6),3vw,var(--space-10))}
.offer__badge{
  display:inline-block;font-size:var(--text-xs);font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  color:var(--color-pop);margin-bottom:var(--space-3);
}
.offer__title{font-family:var(--font-display);font-weight:800;font-size:var(--text-xl);margin-bottom:var(--space-3)}
.offer__lede{font-size:var(--text-base);color:var(--color-text-muted);max-width:48ch;margin-bottom:var(--space-5)}
.offer__list{list-style:none;display:flex;flex-direction:column;gap:var(--space-3)}
.offer__list li{position:relative;padding-left:1.6rem;font-size:var(--text-sm);color:var(--color-text)}
.offer__list li::before{content:"✓";position:absolute;left:0;top:-.05em;color:var(--color-primary);font-weight:700}
.offer__aside{
  background:var(--color-surface-2);padding:clamp(var(--space-6),3vw,var(--space-10));
  display:flex;flex-direction:column;gap:.25rem;justify-content:center;
}
.offer__meta{font-size:var(--text-xs);font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--color-text-faint);margin-top:var(--space-3)}
.offer__meta:first-child{margin-top:0}
.offer__metaval{font-family:var(--font-display);font-weight:700;font-size:var(--text-lg);color:var(--color-text)}
.offer__cta{margin-top:var(--space-6);text-align:center}

/* Why fractional + quote */
.whyme{background:var(--color-surface)}
.whyme__grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.quote{
  padding:clamp(var(--space-6),3vw,var(--space-8));border-radius:var(--radius-lg);
  background:var(--color-bg);border:1px solid var(--color-border);border-left:3px solid var(--color-primary);
}
.quote blockquote{font-family:var(--font-display);font-weight:500;font-size:var(--text-lg);line-height:1.4;color:var(--color-text)}
.quote figcaption{margin-top:var(--space-5);display:flex;flex-direction:column;gap:.1rem}
.quote__name{font-weight:600;font-size:var(--text-sm);color:var(--color-text)}
.quote__role{font-size:var(--text-xs);color:var(--color-text-faint)}

/* FAQ */
.faq__list{margin-top:var(--space-10);display:flex;flex-direction:column;gap:var(--space-3);max-width:760px}
.faq__item{border:1px solid var(--color-border);border-radius:var(--radius-md);background:var(--color-surface);overflow:hidden}
.faq__item summary{
  cursor:pointer;list-style:none;padding:var(--space-5) var(--space-6);
  font-family:var(--font-display);font-weight:600;font-size:var(--text-base);color:var(--color-text);
  display:flex;justify-content:space-between;align-items:center;gap:var(--space-4);
}
.faq__item summary::-webkit-details-marker{display:none}
.faq__item summary::after{content:"+";color:var(--color-primary);font-size:1.4rem;font-weight:600;line-height:1;transition:transform var(--transition-interactive)}
.faq__item[open] summary::after{transform:rotate(45deg)}
.faq__item p{padding:0 var(--space-6) var(--space-5);font-size:var(--text-sm);color:var(--color-text-muted);max-width:62ch}

/* Contact + footer additions */
.contact__actions{display:flex;flex-wrap:wrap;gap:var(--space-3);justify-content:center;margin-top:var(--space-4)}
.footer__links{display:flex;gap:var(--space-5)}
.footer__links a{color:var(--color-text-muted)}
.footer__links a:hover{color:var(--color-primary)}

/* ---------- Responsive ---------- */
@media (max-width:980px){
  .hero__grid{grid-template-columns:1fr;gap:var(--space-12)}
  .hero__media{order:-1;max-width:440px}
  .usp__grid,.engage__grid,.proof__grid{grid-template-columns:repeat(2,1fr)}
  .whynow__grid{grid-template-columns:1fr}
  .services__list{grid-template-columns:1fr}
  .creds ul{grid-template-columns:repeat(2,1fr)}
  .about__grid{grid-template-columns:1fr;gap:var(--space-10)}
  .about__media{order:-1;margin-inline:auto}
  .funnel__stage{padding:var(--space-4) var(--space-5)}
  .funnel__stage--mid{width:92%}
  .funnel__stage--out{width:92%;max-width:92%}
  .funnel__label{font-size:var(--text-base)}
  .funnel__out-label{font-size:var(--text-sm)}
  .funnel__o-num{font-size:var(--text-sm);padding:.5rem .85rem}
  .offer{grid-template-columns:1fr}
  .whyme__grid{grid-template-columns:1fr}
}
@media (max-width:560px){
  /* Hamburger reveals a dropdown so the site outline is visible on phones */
  .nav-toggle{
    display:inline-flex;flex-direction:column;justify-content:center;gap:5px;
    width:2.5rem;height:2.5rem;padding:0 .6rem;margin-left:auto;
    border:1px solid var(--color-border);border-radius:var(--radius-md);
    background:var(--color-surface);cursor:pointer;
  }
  .nav-toggle span{display:block;height:2px;width:100%;background:var(--color-text);border-radius:2px;transition:transform .25s ease,opacity .2s ease}
  .nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
  .nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  .header__inner{gap:var(--space-3)}
  .nav{
    position:absolute;top:calc(100% + 1px);left:0;right:0;
    flex-direction:column;align-items:stretch;gap:0;margin-left:0;
    background:var(--color-surface);border-bottom:1px solid var(--color-border);
    box-shadow:var(--shadow-lg);
    max-height:0;overflow:hidden;opacity:0;visibility:hidden;
    transition:max-height .3s ease,opacity .2s ease,visibility .2s ease;
    padding:0 var(--space-6);
  }
  .nav.is-open{max-height:80vh;opacity:1;visibility:visible;padding-block:var(--space-3)}
  .nav a{padding:var(--space-3) 0;border-bottom:1px solid var(--color-divider);font-size:var(--text-base)}
  .nav a:last-child{border-bottom:none}
  .nav__mobile-only{display:block}
  .nav__link-icon{display:none}
  .nav__cta{padding-top:var(--space-4)!important}
  .usp__grid,.engage__grid,.proof__grid,.creds ul{grid-template-columns:1fr}
  .hero__stats{gap:var(--space-6)}
  .footer__inner{flex-direction:column;align-items:flex-start}
}
@media (prefers-reduced-motion:reduce){
  *{animation-duration:.01ms!important;transition-duration:.01ms!important}
  .reveal{opacity:1;transform:none}
  .strip__track{animation:none}
}

/* ---------- Inline glossary terms (plain-language popovers) ---------- */
.term{
  position:relative;color:inherit;font-weight:600;cursor:help;
  text-decoration:none;border-bottom:1.5px dotted var(--color-primary-line);
  -webkit-tap-highlight-color:transparent;
}
.term:focus-visible{outline:2px solid var(--color-primary);outline-offset:2px;border-radius:2px}
.term::after{
  content:"?";display:inline-flex;align-items:center;justify-content:center;
  width:.92em;height:.92em;margin-left:.28em;vertical-align:.06em;
  font-size:.62em;font-weight:700;line-height:1;border-radius:50%;
  color:var(--color-primary);background:var(--color-primary-soft);
}
.term__pop{
  position:absolute;left:50%;bottom:calc(100% + 10px);transform:translateX(-50%) translateY(4px);
  width:min(19rem,78vw);z-index:60;
  background:var(--color-surface-2,var(--color-surface));
  border:1px solid var(--color-primary-line);border-radius:var(--radius-md,12px);
  box-shadow:0 18px 50px rgba(0,0,0,.45);
  padding:.85rem .95rem;text-align:left;
  opacity:0;visibility:hidden;pointer-events:none;
  transition:opacity .16s ease,transform .16s ease;
}
.term__pop.is-open{opacity:1;visibility:visible;pointer-events:auto;transform:translateX(-50%) translateY(0)}
.term__pop-term{
  display:block;font-size:var(--text-xs);font-weight:700;letter-spacing:.04em;
  text-transform:uppercase;color:var(--color-primary);margin-bottom:.3rem;
}
.term__pop-def{
  display:block;font-size:.9rem;line-height:1.5;font-weight:400;
  color:var(--color-text);text-transform:none;letter-spacing:0;
}
.term__pop::after{
  content:"";position:absolute;top:100%;left:50%;transform:translateX(-50%);
  border:7px solid transparent;border-top-color:var(--color-primary-line);
}
@media (max-width:560px){
  .term__pop{position:fixed;left:50%;right:auto;bottom:auto;top:50%;
    transform:translate(-50%,-50%) scale(.96);width:min(22rem,86vw)}
  .term__pop.is-open{transform:translate(-50%,-50%) scale(1)}
  .term__pop::after{display:none}
}